Creative Direction — Digital Signage Systems & Regional Deployment.
Directed the creative adaptation and implementation of global McDonald’s campaigns into digital signage environments across Costa Rica, Mexico, and Panama, based on brand partnerships, including IPs such as Super Mario and Marvel. Interpretation of official Key Visuals and translation into motion assets adapted to multiple point-of-sale formats across Costa Rica, Mexico, and Panama. Focus on preserving brand integrity, visual clarity, and impact within real commercial environments. Full ownership of creative development, including internal coordination, client alignment, and hands-on production when required, ensuring consistent and reliable deployment.
