Creative lead for Digital Signage campaigns based on global entertainment and brand partnerships, including IPs such as Super Mario and Marvel. Interpretation of official Key Visuals and translation into motion assets adapted to multiple point-of-sale formats across Costa Rica, Mexico, and Panama. Focus on preserving brand integrity, visual clarity, and impact within real commercial environments. Full ownership of creative development, including internal coordination, client alignment, and hands-on production when required, ensuring consistent and reliable deployment.
Mc Donald´s
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Role
Creative Lead. -
Scope
Campaign adaptation, motion systems, client-facing. -
Markets
Costa Rica, Mexico, Panama. -
Relationship
Contractor +7 years. -
Agency / Company
