Creative direction and development of digital-first communication and brand assets supporting Krüger’s commercial presence across Costa Rica. Creation of UGC and campaign content designed to strengthen product perception, clarify functional benefits, and improve visibility in retail environments, while adapting existing brand elements to real market conditions.
Direct involvement in concept development and close coordination with stakeholders to ensure consistency, accuracy, and alignment with business priorities.
Krüger
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Role
Creative Direction &Brand Communication. -
Scope
Digital-first campaigns & UGC Content. -
Markets
Costa Rica. -
Relationship
External Creative Partner. -
Agency / Company
