Creative Direction — Corporate Communication Systems (Central America).
Led creative direction for BAC Credomatic’s corporate and institutional communication across Central America, supporting regional initiatives and internal alignment. Concept and production of BAC’s 10-Year CSR video report and a six-episode narrative series that introduced a more cinematic, digital-first approach to corporate reporting. Development of institutional data visualization and executive communication, translating strategic metrics—including NPS and internal transformation frameworks—into clear visual narratives. Direct collaboration with senior leadership to ensure clarity, consistency, and impact across all communication outputs.
